Mobile Gaming in Malaysia Is Thriving
As an increasing number of Malaysians embrace mobile gaming, this article combines multiple sources to give aggregated insights into the most-played mobile games in Malaysia as of August 2024.
May the knowledge of leading games and trends in mobile gaming help you enter the market and grow your share of it.
Overview of Mobile Gaming Market in Malaysia
At a glance, here’s what you should know about mobile gaming in Malaysia:
- 2024 Revenue: US$313.40 million projected.
- Annual Growth: 7.92% increase expected through 2027.
- User Base: Estimated at 9.5 million users by 2027.
- User Penetration: 24.8% in 2024, rising to 27.2% by 2027.
- ARPU: US$37.21 in 2024.
- Local Developers: 0% of top games are by Malaysian developers.
That last one is especially vital, highlighting the dominance of international games in Malaysia.
20 Most-Played Mobile Games in Malaysia
Here are the current top-ranked mobile games in Malaysia, based on usage and store ranks:
Rank | Game Title | Publisher | Category | Usage Rank | Store Rank | Change |
1 | Mobile Legends: Bang Bang | Moonton | Games > Action | 1 | 1 | = |
2 | Clash of Clans | Supercell | Games > Strategy | 2 | 2 | 1 |
3 | Candy Crush Saga | King | Games > Casual | 3 | 3 | 2 |
4 | Roblox | Roblox Corporation | Games > Adventure | 4 | 4 | 2 |
5 | Free Fire: 7th Anniversary | Garena International | Games > Action | 5 | 5 | 1 |
6 | PUBG MOBILE | Level Infinite | Games > Action | 6 | 6 | = |
7 | MONOPOLY GO! | Scopely | Games > Board | 7 | 7 | = |
8 | Free Fire MAX | Garena International | Games > Action | 8 | 8 | 1 |
9 | Royal Match | Dream Games, Ltd. | Games > Puzzle | 9 | 9 | 1 |
10 | eFootball™ 2024 | KONAMI | Games > Sports | 10 | 10 | = |
11 | 8 Ball Pool | Miniclip.com | Games > Sports | 11 | 11 | 1 |
12 | Block Blast! | Hungry Studio | Games > Puzzle | 12 | 12 | 1 |
13 | EA SPORTS FC™ Mobile Soccer | ELECTRONIC ARTS | Games > Sports | 13 | 13 | = |
14 | Honor of Kings | Level Infinite | Games > Action | 14 | 14 | = |
15 | Wood Screw Puzzle | Zego Studio | Games > Puzzle | 15 | 15 | 1 |
16 | Dream League Soccer 2024 | First Touch Games Ltd. | Games > Sports | 16 | 16 | 1 |
17 | Ludo King® | Gametion | Games > Board | 17 | 17 | 2 |
18 | Carrom Pool: Disc Game | Miniclip.com | Games > Sports | 18 | 18 | 10 |
19 | Call of Duty®: Mobile – Garena | Garena Mobile Private | Games > Action | 19 | 19 | 3 |
20 | Words of Wonders: Crossword | Fugo Games | Games > Word | 20 | 20 | = |
Demographic Profile of Mobile Gamers in Malaysia
According to the Malaysian Investment Development Authority, gamers aged 20 and under show a remarkable engagement rate of 100%, indicating universal participation within this demographic.
Among mobile gamers, the following trends are observed:
- Mobile Games: Dominant platform, with a significant user base.
- Operating Systems: Android leads in popularity.
- Other Platforms:
- Windows PC
- PlayStation Consoles
For investors, focusing on Android mobile games, Windows PC, and PlayStation consoles can offer substantial opportunities in the Malaysian market.
Top 5 Mobile Game Genres in Malaysia
We analyzed Similar Web’s top 60 mobile games in Malaysia found that the following genres were the most popular across the board:
Action
Examples: Mobile Legends: Bang Bang, PUBG MOBILE, Free Fire: 7th Anniversary, Free Fire MAX, Call of Duty®: Mobile – Garena
Casual
Examples: Candy Crush Saga, Gardenscapes, My Talking Tom 2, My Talking Tom Friends, Coin Master
Strategy
Examples: Clash of Clans, Whiteout Survival, Clash Royale
Sports
Examples: eFootball™ 2024, 8 Ball Pool, EA SPORTS FC™ Mobile Soccer, Dream League Soccer 2024, Carrom Pool: Disc Game
Adventure
Examples: Roblox, Genshin Impact, Honkai: Star Rail, Pokémon GO
4 Trends in Mobile Gaming Behavior Among Malaysians
According to an expert analyst, the Malaysian mobile gaming community is experiencing the following four trends.
1. Increased Social Integration
Many games now feature social elements like chat functions and team-based challenges, enhancing connectivity and community among players.
2. In-Game Purchases
Microtransactions and in-game purchases are a major revenue source, with players spending on virtual items and enhancements.
3. Esports and Streaming
The rise of mobile esports and game streaming platforms boosts player engagement and provides competitive and entertainment opportunities.
4. Cross-Platform Play
Growing preference for games that allow interactions across different devices and operating systems, broadening the player base and enhancing connectivity.
Conclusion
With projected revenue of mobile gaming industry reaching US$313.40 million in 2024 and a steady growth rate expected to continue, the mobile game industry demonstrates significant potential.
New technologies and gaming trends will continue to shape the industry – that’s what they do!
For developers, business owners, and investors, staying updated on preferences and behaviors of Malaysian gamers provides valuable insights.
Good luck building and marketing the next hit mobile game in Malaysia!
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