App Maintenance Costs Breakdown: Everything You Need to Know

App Maintenance Cost Breakdown: Everything You Need to Know
Table of Contents


Some time back, we wrote a piece breaking down the factors affecting app development costs.

At the end of our article, we mentioned hidden costs that could add anywhere from 5-10% to the total bill (easily five figures, by the way), which included app maintenance costs.

hiding child to show the hidden app maintenance costs
Count to a hundred thousand dollars then come looking for me.

Well, in this article, we’d like to follow up and shed light on what goes into maintaining an app and how much it costs for app maintenance. 

After that, we’ll share tips on how we always get founders and businesses to save on app maintenance costs without sacrificing the quality of their apps. 

If you already have a good idea of app maintenance, skip to that part by clicking here

If you’re new to this whole app development thing, we strongly advise you to read this article the whole way through – gotta learn what goes into maintenance if you want to learn how to be frugal about it. 

There are two types of app maintenance costs: fixed and variable. 

We’ll start with the easy and straightforward one:

Fixed App Maintenance Costs

These are predictable costs that no matter what, you have to pay every month or year, starting with…

App Store Fees

Apple and Google charge a fee for your app to be in their app stores. 

Google charges a one-off lifetime fee of $25, while Apple wants $99 every year. 

Easy enough. 


Third-Party Service Fees

Thread strings representing the complexity of an app

Your app is really just a big ball of data that will need lots of help from third-party services to function.

You’ll need to store the data somewhere.

And a server to host your app.

And a domain.

And – well you get the idea.

Unsurprisingly, there are multiple service providers for every type of third-party service. 

The best option to use today may not be the same best option in six months when your app has tripled in users – but more on that later. 

These are the most common third-party services typically needed for your app maintenance and their monthly costs:

Type of ServiceMonthly Cost
Hosting and Server$25
File storage$5
Server logging$7
Domain name$2
Error Monitoring$15
Transactional emails$20
Push notifications$15

So, you’re looking at about $100 per month for the essential third-party services for your app maintenance.

Keep in mind though, these are starting prices. If your app starts growing with more features, more users, and more simultaneous users, you’ll start using these services more heavily and the price will go up.

But wait, there’s more.

Depending on the features of your app or how you want to communicate with users, you may need to subscribe to a few more additional services. Here they are:

Optional ServiceMonthly cost
Real-time technology$49
SMS $8/1000 SMSs
Google Maps$4/2000 map loads

An app that needs all of the above services, would be running up a bill of around $160 per month. 

And again, these are lower-end estimates. 

Speaking of estimates, here’s something clients say to us all the time:

“Upstack Studio, I found this other service provider and they’re $3 cheaper than your option.

How we always reply:  That’s amazing, thank you for helping out! 

Honestly, if you ever find a better deal, let your developers know.  

There are so many service providers out there and they’re so similar that for most developers, the hours we spend hunting down a better provider is often going to cost founders more than the money saved. 

That’s because developer time is not cheap, so it’s best-utilized keeping apps updated, which brings us to our next entry.

Regular App Updates

Noticed how a lot of the top apps on Google and Apple stores are regularly updated?

In fact, over 60% of the top 1000 apps are updated at least monthly, and many get updated even more frequently.  

Your developer will be constantly making improvements to your app, which involve: 

  • Error Monitoring
  • Bug Troubleshooting 
  • Auditing & Updating based on changes to the app’s tech stack 

In simple English: The programming languages and frameworks that developers use to build an app get updated by their developers from time to time. 

These updates can involve what we call a breaking change, where a change in one piece of a tech stack causes other parts that rely on the previous version to fail. We need to identify and make the necessary changes to these connections to keep the app running smoothly.

If we don’t, you’ll start to see bugs and random crashes, followed by a bunch of angry reviews. 

Developers keep your app up to date with whatever changes take place so that your users will always enjoy a consistent or improved UX. 

For this regular app update by your developers, expect to pay about 1 – 2k USD per month. 

Most people tend to react the same way when they hear this, and that reaction is something like this:

Angry reaction of a woman after learning the cost for maintaining an app

Look, your developer will be clocking anywhere from 40 – 80 hours a month just to keep your app updated. 

That’s up to 20 hours a week of an essential and very technical service. 

We think it’s very fair, and beyond that, it’s the market rate.

Combine third-party service and update fees, and, you’re looking at anything from 1120 – 2150 USD per month, every month as part of app maintenance costs.


Good thing you love your app, cause you can’t put a price on love!

Get ready for the price to go up even more – next up, we have:

Variable App Maintenance Costs

These are unpredictable in the sense that there’s no fixed schedule for them. 

But if you step back and look at your expenses over the course of, say, a year,  you’ll understand that within every 12-month cycle, you will definitely have to pay for these.

So better have some cash ready.

Variable costs include:

New Features

Every once in a while, there will be a major update. 

Maybe enough users have expressed an interest in an extra feature, and it’s a big one like say, GPS tracking.

New features of an app to figure out the issues that are affecting the user experience
Now they can find out why he’s always late.

If not, maybe people have requested multiple new payment gateways. 

If it makes them happy and it makes you money, do it! 

But first you gotta pay for it.

For any month that involves lots of major updates and new features for your app, expect to pay at least 5 – 10k USD.

Changing Service Providers

We mentioned earlier that there are tons of service providers. 

Once your app is established, you can start to focus on squeezing out the maximum value from every dollar you spend.

Here’s a hypothetical example:

If you switched from server A to server B, the base price is higher, but any additional server processing is relatively cheaper, and looking at how many new users we’re getting per month, we ultimately spend less. In fact, if we did the maths, we start saving after three months. 

~Your penny-pinching app developer

When your app is a day old, these kinds of discussions are a waste of time. 

Once you’re established, not having these discussions is potentially a waste of money. 

Speaking of which, even the cost of regular app updates can eventually get to a point where it’s cheaper for you to hire your own in-house developer instead of using an external agency (like Upstack Studio), plus you get all the benefits that come with keeping it in the family. 

An honest developer will have no problems letting you know it’s time to go in-house.

How much does it cost to make all these switches? 

We honestly can’t say. 

They’re variable costs for a reason and have to be tailored to each app. 

Obviously, if it’s a cost-saving move it must be cheaper than your current service providers. 

And of course, once you make the switch, the new monthly and annual charges become your new fixed app maintenance costs.

Ways to Reduce App Maintenance Costs 

There’s actually a really easy way to reduce your maintenance costs to zero.

By going out of business! 

Cat reaction upon learning that app maintenance cost could not be avoided

Sorry, bad joke.

But there’s a lesson here: if you want to have a proper app, you cannot run away from app maintenance costs.

When Upstack Studio advises founders on how to lower app maintenance costs, we all need to agree on one thing – there’s a level of quality users expect, and we never go below that. 

That said, this is how we recommend founders cut costs:

Use freemium versions if possible

Very often, the jump from a free tier to the cheapest paid plan isn’t just a few dollars. 

So we’re talking about the difference between spending nothing and spending quite a bit depending on the service.

For as long as possible, ride that free package.

Check for free credits and discounts

If you have to make the jump from free to paid, check whether the platform offers free trials or credits for startups – many of them do, and your developer will normally have a few favourite ones on standby.

Look for better providers and setups

As you grow, other service providers become a more viable option for a bigger business. 

But it’s not just the choice of hosting and email providers – it’s also how you set up the flow of data throughout your tech stack. 

This is a separate area of expertise called DevOps

It’s a field of study dedicated to improving the efficiency of systems and how information gets processed.

We’ll be the first to admit we don’t specialize in this.

Unless you’re running a multi-million dollar company, though, it’s not worth hiring dedicated DevOps personnel. 

What we do at Upstack Studio is engage a reputable external DevOps consultant to provide us with a plan, and then execute based on that. 

Only build new features based on real feedback

Nothing sucks more than building a feature your customers will love…and then they never use it.

Or worse, they hate it.

The more features you have in your app, the higher the maintenance costs will be because there’s more to maintain.

Because of that, always maintain the bare minimum needed. Make sure there’s enough demand to make it worth the cost before adding any new features because remember the cost of getting fancy with upgrades – $10,000 dollars a month!

DON’T “save” on update costs 

When your developer wants to update to a newer version and integration or fix breaking changes, let them do it.

Seriously, unless you flat-out can’t afford it, let them do it.

Bugs representing the issues that may arise if an app is not properly maintained
Unless you want a bunch of bugs (mmm, protein).

‘Saving’ the money now can cost you two to five times more down the road when the developer needs to update anyway, only now it’s everything all at once and takes so much more time to update the system and fix breaking changes everywhere. 

Your users will also HATE the app because it will be running really slowly and crawling with bugs (unless they’re part of the mmm, protein crowd). 

By letting your developer do regular updates, you pay less, users don’t get a compromised app, your developer isn’t stressed out from a chaotic schedule and the necessary work always gets done on time.

App Maintenance Costs: Tying it all together

So, to quickly recap, app maintenance costs can be fixed and variable. 

Under fixed app maintenance we have:

  • App store fees
  • Third-party tools & subscription fees
  • Regular App Updates

Under variable app maintenance we have:

  • New features
  • Changing service providers

All in all, for an average app, fixed app maintenance costs will be about 5-10% of the app development costs – except development is obviously just a one-time thing, and maintenance is forever.

For variable app maintenance costs, we don’t want to scare you, but during periods of actively building and improving the app beyond MVP, i.e. you could be looking at at least $5-10K USD per month.

Yes, that’s a lot of money, but it’s a lot of work! 

We’re talking about maintaining and iterating an existing app while building on top of it. 

By using the strategies above, we can lower the amount paid for app maintenance. Every dollar counts, and in the long run, you’d be amazed at how much this mindset can help.

That’s it from us on app maintenance costs.

If you weren’t aware before, we hope you can see now that app maintenance costs are not cheap, but with the right developer and practices, they can always be cheaper.

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